PetCity

Three countries, one product management.

PetCity's online store offers pet owners a wide range of products, from food and toys to grooming and health products, attractive campaigns and the option to book services such as grooming and nail trimming. Regular customers get extra perks, such as a birthday discount and bonus points on purchases. Because the store serves customers in Estonia, Latvia and Lithuania, product information had to be managed for three markets.

Alongside the existing store, which runs on a React frontend and the Magento platform, Opus built a new product management interface. There, PetCity's staff can conveniently manage the products of all three countries from one place. The interface is designed around everyday work: editing product information, adding images and managing country-specific data are quick and clear, without having to dig into the complexity of the store's backend.

The solution complements the existing platform and did not require rebuilding the store. PetCity got an important tool into use quickly, and the customer-facing store kept running without interruption.

The result is simpler, faster product management across all three markets. The team spends less time on manual work, product information is more consistent from country to country, and new products and campaigns reach customers faster.