More completed transactions
When the checkout or sign-up flow is clear, more users get to the end. Every unclear step is a place where users leave.
User experience and journeys
A good user experience means users reach their goal quickly and without obstacles. We map the user journeys, find the places where people get stuck, and design a solution that is clear and easy to use.
We start UX work before design and development, so decisions rest on what users actually need, not on assumptions.
Why invest in user experience?
A good user experience is not just a nice design. For you, it means three things.
Fewer support requests
A clear interface answers users' questions by itself, so customer support can focus on the harder issues.
Development on the right things
When we know what users really need, development time doesn't go into features nobody uses.
How does the UX process work?
Research
We listen to your goals and talk to users: who they are, what they want to do and what gets in their way.
Journey mapping
We map out how users reach their goal and mark the places where they get stuck.
Information architecture
We set the structure of pages, menus and content so users find what they need quickly.
Prototype and testing
We build a clickable prototype and test it with real users. We change what doesn't work before development starts.
Design guidelines
We hand over the journeys, components and principles that design and development build the solution on.
What do you get from UX work?
The result of UX work is not just recommendations. You get the materials design and development can start from straight away.
- User research summary
- Who your users are, what they need and what gets in their way.
- User journey map
- Every role's journey from start to finish, with the points where they get stuck.
- Information architecture
- The structure of pages and menus, and where the content goes.
- Tested prototype
- A clickable prototype that design and development can build on.
- List of improvements
- Changes to the existing solution, ranked by impact.
Where to start?
It depends on whether you are improving an existing solution or building a new one. Together we choose the scope that brings you the most value.
| Feature | UX audit | Journeys and prototype | Full UX process |
|---|---|---|---|
| Right for you if | your existing solution isn't delivering the results you expected | you are planning new functionality or a bigger change | you are building a new product or service |
| What we do | an expert review of the key journeys | workshops, journey mapping, a prototype and tests | research, mapping, information architecture, a prototype and tests |
| Result | a list of problems and improvements | mapped journeys and a tested prototype | all materials from research to design guidelines |
Improving the user experience of an existing solution
The user experience of a live website, online store or app can be improved without rebuilding everything. We start where users get stuck today: we review the key journeys and user feedback.
We rank the improvements by impact, so the changes with the biggest benefit reach users first.
UX within your existing brand and design
If you already have a brand book or a design system, we work within it. Improving the user experience doesn't mean changing your brand.
That way improvements reach users sooner, and the time goes into thinking through journeys and user logic instead of creating new visuals.
Related services
Prototyping
We test the user journeys with a clickable prototype before development.
Accessibility
A solution everyone can use, in line with WCAG and the EAA.
Business analysis and workflows
We map the business processes and requirements before we start designing the solution.
Product management
We help decide what to build first and how the product grows from there.
Completed projects
We have extensive experience in developing IT software and e-commerce solutions for businesses, spanning from the financial sector to insurance and pharmaceutical industries. We serve as a long-term partner for both large corporations and rapidly growing startups.
Magnum VET: from phone orders to self-service in five B2B marketsFrom phone orders to self-service: a new B2B ordering platform for veterinary and dental products, five sites in four countries.Read more
AndBeauty: a new online store where adding a product takes a minute, not tenA new three-language Magento store for a beauty department store with 300+ brands: adding a product takes a minute, not ten, and the store holds up during major campaigns.Read more
Coursy: a training platform that knows who needs which courseA training platform that automatically assigns employees to the right courses by role and department.Read more
Luminor BankOur team is working on various mobile and web projects, including a new online banking solution.Read more
Apotheka (2020)Apotheka’s e-commerce solution was becoming technologically obsolete and needed a thorough rethink.Read more
SEB PankIn addition to designing and coding the user interface, we carried out extensive workflow optimisation and website usability testing. Global Finance named the final solution the best digital bank in Estonia.Read more
IBMThe Opus team designed and developed a custom social business solution for IBM.Read more
Danske BankOpus delivered an advanced self-service portal showcasing all of the bank’s products, together with a well-structured online platform for presenting financial news and advice.Read more
Frequently asked questions
What is the difference between UX and UI design?
UX (user experience) is about how the solution works: journeys, structure and logic. UI (user interface) is about how it looks: colours, typography and components. A good result needs both, but UX comes first.
Is user research needed if we know our customers well?
Research often confirms what you already know, but it almost always reveals something surprising too. Even a few conversations with real users help avoid decisions based on assumptions.
How long does UX work take?
It depends on the size of the solution and how many journeys and user roles it has. A UX audit is quicker; a full process takes longer. We give an exact timeline after the kick-off meeting.
Is UX work also suitable for an existing solution?
Yes. Improving an existing solution often brings results faster than building a new one. We start where users get stuck today.
Can we order UX work if someone else does the development?
Yes. We hand over the results so that another design or development team can work from them too.
How do we measure whether the user experience improved?
Before the work starts we agree on metrics, such as the share of completed purchases, the time to fill in a form or the number of support requests, and compare them before and after the changes.
Get in touch
Want your solution to be easier to use? Write to us, and we'll look at where to start together.
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