Why isn't your B2B online store visible in chatbots yet?

Opus builds B2B e-commerce solutions that work in classic search as well as AI chatbots. We use Magento, MedusaJS, custom development or the platform you've already chosen.

Want to know how to make your B2B store visible in chat? Get in touch!

Get in touch

Opus – your B2B e-commerce development partner

B2B e-commerce differs from a regular store: pricing depends on the customer, orders are larger, the purchasing process often runs through several decision-makers, and data needs to flow between systems. That's why not every B2B business fits the same platform.

We don't sell you a single solution — we look at what actually fits your business. We build B2B stores on Magento, MedusaJS, as fully custom development, or on a platform you've already chosen.

B2B buyers are already asking chatbots

Buyers and procurement teams increasingly use AI chatbots — ChatGPT, Gemini and others — to find suppliers and products. If your store isn't readable to them, you won't show up in the answers, even if you rank first on Google.

For a chatbot to understand your products, prices and terms at all, the data needs to be available in a machine-readable form — structured, up to date, and accessible through an open interface.

MCP integrations for B2B and B2C stores

MCP (Model Context Protocol) is a standard that lets AI agents connect securely and in a structured way to your store's data and functions — the product catalogue, stock levels, prices, even placing an order.

We build MCP integrations for both B2B and B2C stores. On the B2B side, this means, for example, that a customer's purchasing system or AI agent can directly query your prices, availability, or place an order. On the B2C side, it means a shopper can find and compare your products straight from a chatbot.

Platforms we use to build B2B stores

Magento

A mature, widely used e-commerce platform well suited to businesses with complex B2B pricing and customer-group rules.

MedusaJS

A flexible, API-first headless platform that lets you adapt business logic quickly and easily connect new channels, including AI agents.

Custom development or a platform of your choice

When an off-the-shelf platform starts to hold you back, or you already have a platform in place, we build the solution directly on top of it or entirely from scratch to fit your needs.

Google Merchant Center
We set up and maintain your product feed in Google Merchant Center so your products reach Google Shopping and other Google shopping channels with correct data.
Structured data
We add schema.org markup to product pages, helping both search engines and AI chatbots correctly understand your products and prices.
MCP / API interface
We build the interface that lets AI agents and partner systems query your store's data and place orders.

Maintenance and support after launch

A B2B store and its AI integrations need ongoing care: platform updates, product feed monitoring, and checking that interfaces keep working reliably.

We stay your partner after launch too, so your store and its data stay in good order — in classic search as well as in chatbots.

Get in touch

We have your back when it comes to web development, giving you the freedom to focus on building and growing your company.

Margus Eha

Margus Eha

CEO, Business Development