The top 6 reasons why your store should run on Magento

There’s a reason why more and more companies choose to migrate to Magento (2) – it’s just leaps and bounds ahead of its competitors. Magento is the tool of choice for most large-scale multinational e-commerce giants, and while Shopify and other similar prefabricated and boxed solutions are still extensively used by mom-and-pop online stores, they too are rapidly adopting Magento.

But what’s the secret sauce behind Magento’s success and why has Opus dedicated vast amounts of resources to house the best Magento development personnel there is to find? Let’s find out.

It offers everything

Building on Magento is made easy by the fact that it offers almost everything that a store might need. Easily scalable? Check. Superior performance? Check. Impressive search tools? Check.

This list could go on and on, but the fact of the matter is simple. Magento is open-source, meaning it’s constantly improving, it has a wide variety of plugins and extensions available to achieve pretty much everything you could imagine, and it has a large and invested developer community behind it as well, meaning there isn’t a problem that cannot be solved.

From the list above, scalability is something that should receive the bulk of your attention. Magento offers a sufficient feature set to build a store for selling one or two products, but once business is booming and these couple of products aren’t enough anymore, you don’t need to go anywhere – Magento is still your best option. Be it a hundred, a thousand, or millions of different products, it is powerful enough to handle it all.

Multiple storefronts

Do you have a business that needs to sell the same or similar products under several different brands or in a variety of countries and languages? Well, Magento has got you covered once again. It features a wide array of tools to quickly and easily manage multiple storefronts from one central admin panel. This means that you will need to enter your products once and they can show up in as many different stores as you wish.

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Combined with advanced support for multi-language stores, the ease of use of the admin panel, and the fact that it’s designed to cut the amount of work that needs to be done by hand, this makes Magento the perfect option to expand your business.

The SEO king

SEO can make or break your e-commerce project. And if you intend to make it, then Magento is the platform for you. It houses a wide range of built-in SEO features to optimise your site to meet the ever-changing priorities set by Google and other search engines, while also being built with SEO best practices in mind.

This means that your Magento store will feature SEO-friendly page URLs, all the tags and other bells and whistles search engines are looking for, and of course all the adjustment options you might need.

It’s mobile-friendly

Depending on which stats you choose to believe, roughly 60% of online purchases are made via mobile devices. Projections show that this number will only increase as time goes on, so if your store is not perfectly optimised for mobile devices, you are losing out on a substantial number of sales.

Here, too, Magento is on your side. Having been created with mobile experiences in mind, Magento makes it easy for developers to create mobile-friendly storefronts that work seamlessly regardless of the operating system or device being used. In addition to that, Magento is also responsive at its core, which means that it plays nicely with all devices, regardless of their shape, screen size, or any other attribute.

Security, personalisation, and so much more

Security is something that’s on everyone’s mind, especially when customer data and money are on the line. Magento offers robust security features to protect both your customers and your business, tying it all together with a simple and easy-to-understand interface to keep an eye on everything that might be a concern.

In addition to security, Magento also assists you and your customers with plentiful personalisation features. We’ve talked about the importance of personalisation here, and Magento offers most of the tools you might need to attract and retain customers, be it custom experiences, segmented targeting, custom catalogues and price lists, campaigns, or whatever else you might come up with.

Development resources

As with any development project, it’s important to choose a tech stack that someone wants to work with. Something new and shiny might be appealing, but if there are three people in the world who know and want to use it, there’s nothing much to talk about. With Magento being closely linked to PHP, this is something you do not need to worry about.

Magento has a huge following among interested developers and with that, you can be certain that if you select Magento today, you’ll have someone to work on it tomorrow as well.

At Opus, we have a team of Magento developers who are regarded as among the best in the region, so if you feel that Magento is something for you, then get in touch. We’d love to help you.

Want to work with us? We have a nice comfy chair and all of the other perks you could wish for all lined up!