This year marks a major milestone for the development company Opus \u2013 15 years since it began operations. CEO Margus Eha reflects on the company\u2019s journey and how it grew from a small team into a powerhouse in the Estonian e-commerce landscape.<\/p>\n
When Opus launched 15 years ago, the focus was mainly on PHP development and CRM solutions. At the time, the team had just 14 people.<\/p>\n
\u201cWe actually got into e-commerce a bit by accident,\u201d Eha recalled. \u201cWe started building an online store for Rahva Raamat, which turned out to be a success. That opened the door to working with Apotheka, and from there, new clients started coming in through recommendations.\u201d<\/p>\n
Today, Opus specialises in building technically complex user interfaces that demand high performance and excellent usability. The company also develops back-end solutions using Node.js and Magento, platforms that challenge and satisfy even the most demanding engineers. \u201cAll of this has come together into a cohesive e-commerce offering. We\u2019ve got the knowledge, experience, and team to support clients throughout the entire development cycle \u2013 from identifying needs to long-term support,\u201d said Eha.<\/p>\n
According to Eha, the e-commerce sector is still growing. \u201cThere will always be room for strong players in the long term. But as solutions become more complex, experience becomes increasingly important,\u201d he emphasised. \u201cBuilding and maintaining complex systems that withstand years of use requires skills you can\u2019t pick up overnight.\u201d<\/p>\n
One of Opus\u2019s strengths is consistency, both technically and in client relationships. \u201cThe first version of the Estonian Film Database (EFIS) went live over a decade ago, and we\u2019re still supporting it today. We\u2019ve also had long-term development partnerships with Apotheka, Automaailm, and TD Baltic,\u201d Eha noted. \u201cWe build software that lasts and that you can rely on five or ten years down the road.\u201d<\/p>\n
At the end of 2020, Opus joined the Uptime Group. The move brought strategic clarity and solid support, while allowing the company to retain its culture and autonomy.<\/p>\n
\u201cAt the same time, we gained access to new expertise and experience,\u201d Eha said. \u201cIt\u2019s also opened doors to international projects, which means our developers now work on global solutions that have a significant impact.\u201d<\/p>\n
The company now has 28 employees. Teams are kept small and roles clearly defined. \u201cSince joining Uptime, we\u2019ve really optimised our team-based workflows,\u201d he explained. \u201cRoles and responsibilities are well distributed, which means we can back each other up when needed. We also share knowledge and resources with our parent company. It creates a synergy that benefits everyone,\u201d he said.<\/p>\n
Over its 15-year history, Opus has seen several waves of change in the tech world \u2013 from the rise of mobile apps to today\u2019s AI boom. Eha said the company always takes a pragmatic approach to new trends. \u201cWe don\u2019t jump on every bandwagon. We test, analyze, and if it truly delivers value to the client, we adopt it,\u201d he said.<\/p>\n
He sees current AI opportunities particularly in search and recommendation systems. \u201cWhereas before users typed keywords, now they describe their problem to ChatGPT. That means online stores need to offer intuitive, context-based search,\u201d he explained. AI can also generate personalised product recommendations based on previous purchases.<\/p>\n
\u201cIf AI helps clients sell better, manage more efficiently, or scale faster, then it makes sense. But we don\u2019t adopt things just because they\u2019re trendy,\u201d he added.<\/p>\n
According to Eha, Opus has a clear direction and still plenty of room to grow. \u201cAt the same time, client expectations are rising, and competition is becoming increasingly international,\u201d he said. \u201cOur role is to be the kind of partner who helps build systems that are durable, scalable, and aligned with the client\u2019s business goals.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
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